Alma's Culinary Co: Colorful Cake Mixes

During a brainstorming session, our team identified a gap in the market: colorful baking mixes that could help consumers add a vibrant, creative touch to their treats. We developed vanilla-flavored cake and cookie mixes in bold, bright colors, making it easier for anyone to create eye-catching baked goods. Walmart quickly took interest, launching the line under our newly created brand, Alma's Culinary Co., exclusive to their grocery department.

The success of these mixes inspired us to expand the line with matching colorful frostings, edible paint, sprinkles, and grease-proof cupcake liners, adding even more options for creative bakers. Walmart embraced the line, excited by the buzz and revenue it generated in the baking aisle. With regular updates to keep the products fresh, the line remained a staple for three successful years.