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Kaboom Chocolaka
Project type
New Product Launch & Rebrand
Date
2022
Location
Michael's | Kroger | Walmart
Contribution
Creative Direction
Market & Competitor Analysis
Ideation Oversight
Factory Collaboration
Launch
Kaboom Chocolaka started as a local Texas company specializing in handmade chocolate piñatas. When we consulted with the founder, we saw potential to streamline her process, making chocolate piñata production faster and scalable, and to create a product line ready for retail shelves. We reimagined the brand, giving it a bold and playful look that captured the excitement of cracking into a chocolate piñata.
Our work led to a successful launch at Michael’s, followed by rapid expansion into Kroger and Walmart. Customers everywhere now enjoy the thrill of creating and smashing their own chocolate piñatas!
