LIVTRU: Health & Wellness Brand

After analyzing emerging market trends and consumer data, my team recognized a growing demand for health-focused products, especially as consumers shifted their attention from indulgent items to more wellness-oriented choices. Upon evaluating our capabilities, we saw an opportunity to transition into the health and nutrition space and launch a brand new line of products dedicated to health-conscious consumers.

We decided to create a separate, fresh brand that would stand apart from our existing portfolio. With an eye on the latest industry trend of Clear Protein, we focused on offering a unique and innovative product within the protein and supplement category. To ensure our new brand would resonate with health-conscious consumers and stand out in a saturated market, I led extensive market research, trademark evaluations, and even utilized AI to brainstorm potential brand names. After considering several options, I presented the name LivTru, which reflected the brand’s commitment to transparency, health, and authenticity. It was a clear winner, and the team immediately agreed.

The LivTru brand was designed to be bold, bright, and versatile—appealing to a broad consumer base across all ages and genders. We are currently in the process of launching our first product: the LivTru Single Serve On-the-Go Clear Protein packets. Early reception has been exceptionally strong, and we’re already exploring additional product lines to expand the brand further.