top of page

Create Your First Project

Start adding your projects to your portfolio. Click on "Manage Projects" to get started

MELTEM'S: Best Selling Product

Project type

New Product Launch

Date

2019

Location

Michael's | Walmart | JoAnn | Kroger

Contribution

Creative Direction
Market & Competitor Analysis
Flavor Development
Focus Group Testing
Launch
Expansion
Factory Collaboration

Recognizing the popularity and potential of melting wafers in the market, we saw an opportunity to create a profitable product line for our company. After sourcing and testing multiple suppliers, we selected the highest quality option and launched our wafers under several brand names to meet each retailer's unique demands. Our melting wafers quickly became best-sellers at Walmart, Michael’s, Joann, Kroger, and more.

To broaden appeal, we recently improved our formula to be dairy-free and vegan, keeping the creamy texture and ease of use that customers love. Additionally, we’ve optimized production, offering lower MOQs and expanding access to custom flavors and colors for an even more versatile product line.

© 2024 Alison Lee. Powered and secured by Wix

bottom of page