Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
MELTEM'S: Best Selling Product
Project type
New Product Launch
Date
2019
Location
Michael's | Walmart | JoAnn | Kroger
Contribution
Creative Direction
Market & Competitor Analysis
Flavor Development
Focus Group Testing
Launch
Expansion
Factory Collaboration
Recognizing the popularity and potential of melting wafers in the market, we saw an opportunity to create a profitable product line for our company. After sourcing and testing multiple suppliers, we selected the highest quality option and launched our wafers under several brand names to meet each retailer's unique demands. Our melting wafers quickly became best-sellers at Walmart, Michael’s, Joann, Kroger, and more.
To broaden appeal, we recently improved our formula to be dairy-free and vegan, keeping the creamy texture and ease of use that customers love. Additionally, we’ve optimized production, offering lower MOQs and expanding access to custom flavors and colors for an even more versatile product line.

























