Nightmare Before Christmas: Themed Baking Kits

Nightmare Before Christmas Baking Kits
In 2023, Walmart approached us with the opportunity to create a line of licensed Halloween-themed baking kits for their Halloween Bake Center. I led the research efforts to determine the best property to pursue, ultimately landing on Nightmare Before Christmas based on consumer data and trends.

I collaborated closely with the team to ideate several creative baking kit concepts that captured the essence of the property while aligning with consumer preferences. After working with the buyer to refine the pricing and aesthetic, we narrowed it down to five top-performing options that were both affordable and on-trend.

The kits launched successfully and achieved an impressive 92% sell-through rate on average. Building on this success, we evaluated the performance data and decided to focus on the top three kits for the 2024 season. Once again, the kits achieved over a 92% sell-through rate. Given the ongoing success, we’re now in the process of expanding the line and exploring additional retail opportunities.