Sweetshop: Meringue Powder

When our Amazon team highlighted the strong demand for meringue powder, we recognized an opportunity to launch our own. With a high-quality formula already in hand, we fast-tracked development under our Sweetshop Gourmet brand, going from concept to launch in just five months. Within days of its Amazon debut—before any major marketing or reviews—units were already selling. Sales continue to climb, making this our most successful Amazon launch to date.